Specialist, Media Planning & Buying

Posted Jan 25

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk.

Knowledge, Abilities and Skills:

Ability to function independently as well as collaborate within a team and across internal/external partners; adjust to ambiguous work or project environments; quickly pick up and comprehend foreign concepts and practices; and learn through coaching and professional and analytical
Proven understanding of the principles of paid digital media, with an additional deeper focus in paid social media
Experience with in-platform paid social media buying is not required, but is a plus
Comprehensive understanding and skills with digital media tools (including demand side platforms, ad servers, and web analytics tools, etc.)
Advanced communication and presentation skills
Critical thinking and listening skills
Strong analytical skills with fact-based approach to solving business problems
Ability to lead, prioritize, plan, execute, and implement projects

This position will support media buying for the entire Nationwide Enterprise, including Nationwide Financial, Property & Casualty, and Emerging Business Group.

Internal Note: Compensation Grade F3

Nationwide pays based on a geographic-specific salary structure. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. The role may also be eligible for either short-term or long-term incentive plans based on business and/or position-specific results. Newly hired full-time associates receive a minimum of 18 days paid time off each full calendar year, pro-rated quarterly based on hire date. Newly hired full-time associates at higher job levels may receive additional paid time off. You will also receive 8 hours of Lifetime paid time off and 8 hours of Unity Day paid time off. The range for this role is listed below.

In Washington, the salary range for Specialist Media Planning & Buying is $86,500 to $109,000.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Specialist, Media Planning & Buying, you’ll support digital media campaigns working directly with tech partners, media publishers, advertising agencies, and internal partners. Specific responsibilities will include media/data negotiations, building campaign proposals for digital media buys, and leading campaign performance/optimization.

Job Description

Key Responsibilities:

Makes the best use of advertising and marketing technology platforms to build, implement and optimize paid digital media campaigns.
Pulls campaign performance data and builds data visualization reports to present results to internal and external partners on a regular basis.
Generates campaign performance insights and optimization recommendations. Applies optimization recommendations on a daily/weekly basis to continuously improve campaign performance.
Performs post-launch quality assurance. Uses demand side platform and ad server data to ensure campaign is running as expected. As needed, troubleshoots with agency partners, publishers, and tech partners.
Collaborates with other marketing teams to identify digital tracking requirements and ensure correct implementation of media, creative and website tags.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Manager/Director. This is an individual contributor role.

Typical Skills and Experiences:

Education: Undergraduate degree in a quantitative field, e.g., business, finance, communication, etc. preferred.

Experience: Typically, five or more years demonstrated experience in digital media

Knowledge, Abilities and Skills: Knowledge of the principles of digital media development and execution, and the programmatic media supply chain. Knowledge of current practices in leading programmatic and social campaigns. Understanding of digital media tools, including demand side platforms, ad servers, and web analytics tools. Strong communication skills. Working skills in project planning, executing, and implementing. Critical thinking and listening skills. Proven analytical skills with fact-based approach to solving business problems. Ability to lead and prioritize projects; function independently or in a team environment; adjust to ambiguous work or project environments; and quickly pick up and comprehend foreign concepts and practices.

Other criteria, including leadership skills, proficiencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and Human Resources Business Partner.

Values: Regularly and consistently demonstrates the Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Extended hours as required. Occasional travel.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental, paid time off plus nine paid holidays, 401(k) with company match, company-paid pension plan, business casual attire, and more.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.