Sr. Associate, Leads Marketing
#KeepGrowing with Nutrafol
Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.
As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.
We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
Nutrafol is looking for a data-driven and creative Sr. Associate, Leads Marketing. In this role, you will be an integral part of executing, managing, testing, and optimizing lead generation and nurturing campaigns on the Growth Marketing Team and will report to the Senior Manager, Leads Marketing. The main focus of this role will be supporting new customer acquisition via email/SMS, direct mail, and affiliate tactics.
The ideal candidate is results-oriented, analytical, and just as equally creative as a strong ideator. We are a highly collaborative and upbeat team with an entrepreneurial spirit. If you're interested in joining a rapidly growing, dynamic, creative, and innovative company, then this may be the perfect opportunity for you!
Responsibilities
- Manage monthly email and SMS campaigns to support monthly and quarterly goals, from briefing concepts to with creative and brand team to working with our agency to execute on-time
- Regularly report on and spearhead optimizations to automated email and SMS journeys
- Manage the creation, execution, and reporting of direct mail campaigns
- Drive and report on affiliate and brand partnership campaigns
- Monitor and report channel initiatives to share weekly and monthly analytics insights as well as ideate on opportunities to adjust campaigns to improve performance
- Partner with creative and brand teams to create content specific to the channel
- Partner with external channel partners to deploy quality campaigns on time
- Proactively come to the table with new ideas to prepare for cross-functional meetings
- Take a data-driven approach to all recommendations and insights
- Stay abreast of key industry trends and identify new opportunities, focusing on how these insights can be leveraged to drive performance
Requirements
- Minimum of 4+ years of experience working within growth marketing
- Analytical mindset: ability to read and manipulate data to lead with a data-driven approach
- Creative thinker: ability to brief in new ideas and facilitate copy and design reviews
- Highly organized with experience in successfully working with cross-functional teams, external vendors, and campaign launches
- Strong communication skills, both oral and written
- Eager to continue growing existing skills while learning new ones
Preferred:
- Experience with a D2C or subscription-based business
- Experience with Tableau and/or similar web analytics tools
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$90,000—$105,000 USD
Perks & Benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
California residents may review our CCPA notice here.