Sr. Copywriter Retention
Job description
About Trafilea
Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.
Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.
Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,
Our beauty Brands: Revel Beauty and Spa Dr.
Our content and subscription Brand: The BodCon.
We are looking for a Sr. Copywriter for our Retention area to create persuasive and conversion-focused marketing communications that drive profitable multi-channel growth for customer acquisition. You will achieve this by utilizing established direct response selling techniques and crafting compelling copy that resonates with our target audience.
Job requirements
Role Challenges
- Creative Strategy: Create persuasive, conversion-focused communications utilizing established direct response selling techniques and data insights across various creative assets, including video ads, image ads, landing pages/funnels, and ad text.
- Segmentation and Personalization: Proactively develop angles and communication proposals based on insights that strongly resonate with our target audience, capturing their attention and generating interest in our products.
- AI technology: Utilize AI technology to diversify ad copy and prevent ad fatigue.
- Landing Pages Proposals: Create and set up landing pages in Figma, utilizing existing templates and developing new versions and copy for different acquisition products.
- Cross-Channel Integration: Gain a deep understanding of different platform dynamics, such as TikTok, Instagram, Facebook, Pinterest, and YouTube, in order to create native communications that are highly relevant to users.
Requirements
- 5+ years of experience in copywriting for retention.
- 3+ years of experience in editing, ensuring high-quality and impactful content.
- Proficient in adapting writing style to suit various brand voices and target different demographic groups.
- Demonstrated success in crafting and refining direct response assets, with a specific emphasis on social media platforms.
- Proven ability to generate revenue growth through the implementation of effective communication strategies.
What we offer:
- Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.
- Opportunity to grow and develop both professionally and personally.
- Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.
- Openness to new ideas and initiatives.
- Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!
We've been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers. Apply now!