Sr. Digital Marketing Lead
As the Sr. Digital Marketing Lead at Vanta, you will play a critical role in leading our Growth Marketing team's mission to drive revenue growth and increase market share globally. In this role, you will have the opportunity to develop and implement an integrated digital marketing strategy that leverages SEO, SEM, paid social, and other performance marketing channels to drive business growth. You will be responsible for managing a budget and team to deliver measurable results that align with Vanta's overall business objectives.
To achieve our mission, our Growth Marketing team is committed to a data-driven approach to decision-making. We analyze and optimize campaign performance using robust measurement frameworks, providing regular reports on key metrics to the leadership team. We are a collaborative team, working closely with other members of the marketing team as well as stakeholders across the organization to develop campaigns that drive brand awareness, lead generation, and customer acquisition.
The ideal candidate for the Sr. Digital Marketing Lead role will have experience in B2B marketing and a proven track record of success in a leadership role. They will be an innovative thinker, a strong communicator, and a natural problem-solver. If you're looking for an exciting opportunity to lead a dynamic team and make a real impact on the growth trajectory of a fast-growing company, we'd love to hear from you.
What you’ll do as a the Sr. Digital Marketing Lead at Vanta:
- Develop and implement Vanta's global digital marketing strategy, including SEO, search engine marketing, paid social, and other performance marketing channels.
- Manage the digital marketing budget and work with internal stakeholders to prioritize investments that drive business growth.
- Analyze and optimize campaign performance using data-driven approaches, and provide regular reports on key metrics to the leadership team.
- Collaborate with other members of the marketing team to develop integrated campaigns that drive brand awareness, lead generation, and customer acquisition.
- Stay up-to-date on the latest trends and best practices in digital marketing, and identify new opportunities for Vanta to leverage emerging channels and technologies.
- Hire, train, and manage a team of digital marketing specialists, providing mentorship and guidance to help them grow professionally and achieve their goals.
- Serve as a thought leader on digital marketing within the company, educating other departments on the value of digital marketing and promoting a data-driven culture across the organization.
How to be successful in this role:
- Develop and maintain a deep understanding of Vanta's target customers, competitors, and industry trends to inform the development of effective digital marketing campaigns.
- Use data-driven approaches to optimize campaigns for maximum ROI, regularly analyzing and reporting on key metrics to the leadership team.
- Build and maintain strong relationships with stakeholders across the organization, collaborating effectively to ensure that Growth Marketing Team initiatives align with broader business objectives.
- Continually seek out new opportunities to improve Vanta's digital marketing strategy, leveraging emerging channels and technologies to stay ahead of the curve.
- Foster a culture of experimentation and learning within the Growth Marketing Team, encouraging team members to employ a growth mindset and share insights with the broader organization.
- Manage the performance and professional development of the Digital Marketing Team, providing guidance, mentorship, and feedback to help team members achieve their goals and grow in their careers.
Pay Range: $194,000 - $229,000; If you are offered the position, your offer amount will be based on your experience.
What you can expect as a Vantan:
- Industry-Competitive Salary and Equity
- 100% covered Medical, Dental, and Vision Benefits with Dependents Coverage
- 16 Weeks Fully Paid Parental Leave for All New Parents (Moms, Dads, Adoptive, Foster)
- Health & Wellness Stipend
- Remote Workspace Stipend
- 401(k) Matching Plan
- Flexible Work Hours and Location
- Open & Encouraged PTO Policy
- 9 Company Paid Holidays
- Free Memberships to Online Wellness Platforms (One Medical, Ginger, Headspace, and more!)
- Virtual Team Building Activities, Lunch and Learns, and other Company-Wide Events
- Offices in SF and NYC with Hubs of Vantans forming across the US, including but not limited to, Seattle, Austin, Indianapolis, LA, Boston, and more!
At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.
About Vanta
We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation.
Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.
From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.
Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.
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