Sr. Director, Demand Generation
Company Description
Jitterbit is a market-leading Enterprise Integration Platform as a Service (eiPaaS) & API Management (API-M) solution provider, headquartered in Alameda, CA - recently recognized by Gartner as a Leader in the Magic Quadrant for the 6th Year in a row!
Jitterbit helps businesses make faster, more effective decisions by enabling them to unify and exploit data from all sources.
Using the Jitterbit API integration platform companies can rapidly connect SaaS, on-premises and cloud applications and instantly infuse artificial intelligence into any business process. Our intuitive API creation technology enables companies to reuse business-critical applications and data to bring new offerings to market in days, not months.
Job Description
Jitterbit is seeking a highly motivated, analytical, passionate and tech savvy Sr. Director of
Demand Generation. Reporting directly to our CMO, you will own Jitterbit’s demand
generation plans to drive rapid growth in the enterprise and mid-market. You will have
leadership responsibility for the planning, organizing, executing, and measurement of
integrated marketing programs and campaigns that result in substantial new sales
opportunity creation.
You will work closely with and leverage the knowledge of Sales, Product Marketing, and
Product Management to develop a plan to generate leads, opportunities and grow pipeline
and bookings/ACV for our sales team.
The candidate must be creative, analytical and hands-on with a strong bias to action, and
have the ability to meet deadlines and work collaboratively in a fast-paced, loosely
structured, highly dynamic environment.
Responsibilities
● Create annual and quarterly marketing plans to include thought leadership initiatives
and demand generation programs for lead creation, lead nurturing, and customer
marketing with clear objectives and outcomes defined.
● Collaborate closely with sales management, field marketing, and sales executives to
develop the strategies, processes, and content required to execute best-in-class
campaigns and programs which result in substantial pipeline growth.
● Lead a lean and agile team of demand generation marketers and scale as we
continue to grow our business.
● Utilize a portfolio of marketing strategies to develop, test, launch, and measure
programs: account-based marketing programs, emails, events, webinars, content
syndication, digital ads, and 3rd party programs.
● Proactively engage with the direct and indirect sales teams to coordinate,
communicate, and optimize the impact of marketing activities.
● Effectively communicate plans and metrics regularly.
● Possess a long-term view for growth strategies with short term, paced execution.
Qualifications
● 8+ years of marketing experience and with a focus in B2B software required.
● Proven and successful inbound and account-based demand generation program
creation, execution, measurement, analysis, and reporting across channels
● Proven analytical and data-driven approach to demand generation.
● Top notch quantitative skills are essential. Gets excited by extracting actionable
learnings from campaign data, managing pipeline spreadsheets and identifying
insights from numbers to continuously improve execution.
● Proven results and practical know-how of the latest trends and tactics in digital
marketing.
● Advanced knowledge of current and innovative B2B demand generation methods
across multiple channels (email, webinars, SEM/SEO, display, social, events, etc.)
● Experience with Salesforce, Marketo, Google Analytics, AdWords and other
marketing automation tools.
● Highly collaborative, self-starter who is always interested in learning and innovating.
Unafraid to take action and comfortable working in a fast-paced dynamic
environment
● Positive, energetic attitude, and initiative with a strong work ethic.
● Able to work comfortably in a hands-on, deadline-driven environment.
● Experience in managing fast-growth teams and proven natural leadership skills.
● Creative thinker, strategic thinker, problem solver.
Additional Information
What You’ll Get:
- Work for a growing leader within the Integration Platform as a Service (iPaaS) tech space
- Join a mission-driven company that is transforming the industry by changing the way customers use API creation within business-critical processes.
- Career development and mentorship
- A flexible, remote-friendly company with personality and heart