Sr. Lifecycle Marketing Manager

Posted Sep 26

At MyFitnessPal, our vision is to be the most trusted brand for improving your health through better food choices. We believe good health starts with what you eat. We provide the tools and resources to reach your weight management goals. 

The MyFitnessPal team is seeking a Sr. Lifecycle Marketing Manager responsible for achieving our growth goals for company KPIs on engagement and activation. We are looking for an experienced individual to develop and implement onboarding, engagement, and activation campaigns targeting our global free app users. You will build and execute multi-channel onboarding, engagement, and activation campaigns and experiences, ensuring effective execution across various surfaces including email, push, inbox notifications, content cards, and in-app messaging to unlock business value and growth. This high-impact role will be at the forefront of the Lifecycle Marketing team, developing and refining our app user strategies and ensuring they align with company objectives and metrics. This role is ideal for a data-driven marketer with a passion for optimizing the customer journey and enhancing user engagement. You will have the opportunity to partner closely with cross-functional teams including Product, Creative, Engineering, Analytics, Brand, Product Marketing, and Content teams to develop and execute great campaigns.

What you’ll be doing: 

  • Lead the development and optimization of the multi-channel onboarding and user activation journey. Oversee the day-to-day operations of these initiatives, ensuring timely execution, optimal performance, and alignment with broader business objectives
  • Leverage data to provide actionable insights and continuously improve our marketing strategies and customer engagement efforts
  • Develop and execute targeted lifecycle marketing campaigns across various Braze-powered channels
  • Develop reporting processes for a daily, weekly, monthly, and quarterly cadence for your optimizations, as well as communication with the broader organization including the executive leadership team
  • Analyze customer data to identify trends, segmentation opportunities, and areas for improvement in the customer journey, especially in global markets
  • Collaborate with Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to align lifecycle marketing efforts with broader business goals and product roadmaps
  • Manage and optimize marketing automation workflows to ensure timely and relevant communications with users
  • Live our core values in all you do:
  1. Be Kind and Care
  2. Live Good Health
  3. Be Data-Inspired
  4. Champion Change
  5. Leave it Better than You Found It
  6. Make It Happen

Qualifications to be successful in this role: 

  • 8-10 years of experience in lifecycle marketing, customer activation, and engagement. Mobile app lifecycle experience is a must
  • Deep knowledge of and hands-on experience with CRM/marketing automation tools (e.g., Braze, Klayvio, Salesforce, Iterable). Experience with Braze is preferred
  • Proven experience in leveraging lifecycle marketing and experimentation to meet business objectives
  • Proven experience in advanced segmentation and personalization of campaigns across multiple channels, with a focus on driving user engagement
  • Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs)
  • Experience working cross-functionally to ensure campaign requirements and deadlines are met, while also delivering an optimal customer experience
  • Developed creative briefs and provided constructive feedback on creative work
  • Effective storyteller, able to communicate results and learnings of your campaigns across all levels of the organization (from ELT to engineering)
  • Experience and understanding of reporting platforms such as Amplitude, Looker, Tableau, and Google Analytics
  • Experience driving experimentation roadmaps to continuously optimize and improve campaigns
  • Self-starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
  • Intermediate knowledge of editing and troubleshooting HTML and CSS
  • Experience with subscription app marketing is a plus

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.

The reasonably estimated salary for this role at MyFitnessPal ranges from $130,000 - $160,000. Not all candidates will be eligible for the upper end of the salary range. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

Embrace the Freedom: Be a digital nomad, work from anywhere we have operations within the continental U.S. 

Office Vibes: If you prefer working in an office, we've got you covered, our HQ is in vibrant Austin, TX.

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit. 

Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters. 

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make. 

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills. 

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify.