Sr. Marketing Manager

Posted Feb 5

Career Category

Marketing

Job Description

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.

Sr. Marketing Manager

Live

What you will do

Let’s do this. Let’s change the world. Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within the Inflammation Business Unit, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through challenging assignments, career development, and valuable opportunities!

In this vital role you will lead the design and implementation of Omnichannel promotions for Otezla Rheumatology, Rheum speaker bureau and congresses. Otezla exceeded $2B in worldwide product sales in 2022 and represents an important growth opportunity for Amgen over the next several years with a robust life-cycle management plan. Most importantly, Otezla serves a differentiated and key role in the market for active PsA patients. Otezla can have a significant impact on patients, and you can influence and further evolve Otezla’s promotional strategy and tactics to HCPs.

This role will report to the Marketing Director for Otezla and is primarily responsible for designing and implementing the HCP omnichannel ecosystem for Otezla in rheumatology. As part of this responsibility, this person will lead the design of the optimal customer experience for the HCP, considering the various ways providers can engage with Amgen, including via the sales force, speaker programs, congresses, digital, and others. Key to this position will be strong cross-functional collaboration and project leadership by liaising with Amgen’s Global Customer Capabilities team and agency partners to understand what capabilities could be implemented for Otezla today and help inform a roadmap to achieve a future optimized state. In addition, this person will be responsible for creative development of marketing materials to support this omnichannel journey, in partnership with the full Otezla HCP marketing team. This person will also lead the Rheumatology speaker bureau and congresses

This position will consist of agency and vendor management, as well as matrix management across Amgen’s commercial, medical, legal, and regulatory enterprises.

Lead the development of US HCP omnichannel customer journey, also known as customer 360 targeting Rheumatologists across search, display, print, to drive impact and growth for the brand
Develop third-party custom programs and non-personal promotions ensuring creative/campaign excellence and integration with overall HCP marketing strategic imperatives, behavioral objectives, and messaging priorities.
Support ongoing initiatives that will strengthen the “right message, right customer, right time” vision that is the cornerstone of our omni-channel approach
Support the Amgen-wide, cross-brand channel, digital, and content strategy working closely across all functions
Lead internal review / approval process for promotional materials
Contribute to the development and implementation of the brand plan delivering strategies and tactics that aligns to their focus area in peer-to-peer and non-personal tactics
Lead the Otezla speaker bureau including presentation decks and managing the speakers including supporting speaker training, compliance, and product theater speaker management
Lead brand activity at key regional and national Rheumatology conferences, including product theaters and other brand activities
Manage regional sponsorship budget, including securing sponsorships, speaker contracts and executing regional congress plan

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

MBA in marketing, healthcare management, or related subject area
2+ years of experience in developing, executing, and measuring campaigns for specialty products or experience promoting statins
Record of growing responsibility within sales and marketing
Demonstrated analytical skills and the ability to think strategically and solve problems
Ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
Strong leadership and ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution
Experience working closely with field sales organizations to implement marketing programs with measurable business impact
Outstanding project leadership skills and experience managing multiple vendors and agency partners
Ability to effectively manage multiple competing priorities
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Excellent verbal and written communication skills
Experience developing and executing clinical marketing programs
Demonstrated track record of flexibility to adapt to evolving market dynamics

Thrive

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.

The annual base salary range for this opportunity in the U.S. is $140,752 - $171,525.

In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible

Apply now for a career that defies imagination

Objects in your future are closer than they appear. Join us.

careers.amgen.com