Sr. Product Manager - Measurement

Posted Dec 24

Job Title: Sr. Product Manager - Measurement

Location: Remote (US-Only)

About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. 

*Source: Wordstream US Google Display Benchmarks for Mobile Media

Job Description

We are currently seeking a Product Manager who will be focusing on developing InMarket’s Measurement product, LCI. This role will support automation and enhancement of the Measurement platform. The ideal candidate for this opportunity will have a keen eye for gaps in product offerings and the innovative mindset to fill them. You’re a highly skilled market analyst with a proven ability to strategize the full lifecycle of product production — from conception through release. You have developed the qualities of a confident leader who can guide cross-functional teams in the successful creation of products that improve consumer experience and grow market share.

Responsibilities and Duties

  • Development and execution of the product roadmap for InMarket’s Measurement product by collaborating with cross-functional teams from engineering, sales, marketing, and operations
  • Work closely with key stakeholders to launch, market, and support new products or features
  • Leverage customer feedback, market trends, and data to align and prioritize product roadmap with market and revenue opportunity
  • Evangelize product ideas with core internal stakeholders and external customers
  • Develop a strong understanding of the technology and products of the full InMarket portfolio, working with cross-organizational product and tech teams to build unique value for customers
  • Identify key opportunities to connect Measurement to the rest of the InMarket product suite
  • Support sales teams in pre-sales technical and product discussions, as well as in growing strategic accounts
  • Ensure that all products that are built adhere to InMarket data ethics standards
  • Partner with engineering to communicate product requirements, solve technical and customer challenges, and drive successful sprints
  • Work closely with Data Science on methodology development and machine learning projects
  • Manage vendor and partner relationships as necessary to support the product and future

Qualifications

  • 3-5 years of product management experience, preferably with an emphasis on building online platforms for customers to engage and execute self-service tasks
  • 3-5 years working in ad tech with experience in digital media advertising and understanding of the campaign lifecycle
  • Extensive knowledge of adtech and specifically advertising measurement. Strong understanding of the pricing, packaging, and services within the advertising measurement landscape
  1. Experience with Marketing Mix Modeling and/or Multi-touch Attribution a plus
  2. Experience with Consumer Packaged Good brands a plus 
  • Proficient in competitive assessments and positioning, product planning, sales training, and customer presentations 
  • Passionate about thinking big and creatively to differentiate in the market and grow the business
  • Strong iterative test-and-learn mindset to product development
  • Ability to effectively communicate with both technical and non-technical people
  • Data-driven approach to business and product decisions
  • Understanding of data science and hands-on analytical skills (such as SQL, data science tools and workflows). 
  • Willingness and ability to go deep in technical specs / requirements. 
  • Creative and innovative thinker who can develop new ideas and iterate on existing solutions.

Benefits Summary

  • Competitive salary, stock options, flexible vacation
  • Medical, dental and Flexible Spending Account (FSA)
  • Company Matched 401(k)
  • Unlimited PTO (Within reason)
  • Talented co-workers and management
  • Agile Development Program (For continued learning/professional development)
  • Generous Paid Parental Leave

For candidates in California, Colorado, and New York City, the Targeted Base Salary Range for this role is $141,688 - $175,000.

Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!

At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs.

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

Privacy Notice for California Job Applicants: https://inmarket.com/ca-notice-for-job-applicants/

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