SR Product Marketing Manager

Posted Apr 7

Who We Are

At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.

Our employees are experts in the employee experience, workforce communications and technology. 

Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world?

Our Values

Every employee is an owner with responsibility and credit for our progress.

Leadership is in our build and we see change as a catalyst for improvement.

We win as a team, committed to help our coworkers and customers thrive.

Position Overview

At Firstup, we believe in the transformational power of inclusivity, meaningful connections, and personalized experiences on the future of work. We’re looking for a strategic, dynamic, and high-impact Sr. Product Marketing Manager. 

As the Senior Product Marketing Manager, you will play a pivotal role in driving the success of our platform by effectively building value positioning for our customers, sales and the market. The focus of this critical role is to help shape our sales GTM, inform our messaging, and influence our product roadmap. 

Leveraging your 5-7 years of product marketing experience, you will collaborate cross-functionally to develop and execute strategic marketing initiatives that resonate with customers and contribute to our business objectives. If you have a passion for crafting compelling narratives, we want to hear from you. Experience with HR persona and customer journey management solutions are major pluses. 

Reporting to the VP, Portfolio Marketing, the Sr. Product Marketing Manager will work closely with Product Management, Demand Generation, Account Managers, Account Executives and Enablement to drive differentiation and growth for all Firstup offerings.

Responsibilities

  • Develop and execute comprehensive product marketing strategies that align with Firstup's overall business goals and objectives.
  • Collaborate closely with the product management team to deeply understand the features, benefits, and use cases of our products, translating technical information into customer-facing messaging.
  • Create and deliver persuasive marketing content, including product messaging, sales collateral, case studies, whitepapers, and presentations.
  • Contribute to the development of customer personas to ensure effective targeting and messaging across all stages of the customer lifecycle.
  • Conduct competitive analysis and market research to identify key market trends, opportunities, and threats, and leverage insights to drive strategic decisions.
  • Work closely with the demand generation team to develop and execute effective go-to-market plans, including product launches and promotions.
  • Collaborate with sales and sales enablement teams to equip them with the necessary tools and training to effectively communicate product value and benefits to prospects and customers.
  • Monitor industry developments and stay current on market trends, leveraging insights to continuously improve product marketing initiatives.
  • Attend key competitor & industry events, analyze press coverage and announcements and report on meaningful findings.

Minimum Qualifications

  • Bachelor’s degree in marketing, sales, or similar field of study, or commensurate professional experience.
  • 5+ years of relevant experience in product marketing for a B2B SaaS organization that targets a primarily enterprise customer base.
  • Highly collaborative mindset; experienced at working cross-functionally to drive results
  • Excellent written and verbal communications skills with the ability to present to executive audiences
  • Ability to thrive in a fast-paced, rapidly changing work environment
  • Build quality outputs at speed while quickly turning the abstract into tangible. 
  • Strong opinions, loosely held. Your outputs are built on data, but as more data comes in you learn and iterate. 
  • The ideal candidate will have experience working with solutions targeting HR buyers, with previous experience serving as a subject matter expert. 
  • Self-starter who takes the initiative, incorporates feedback and executes.
  • Willingness to become a product expert, developing a deep understanding of the technical intricacies and benefits of our entire product offering. 
  • This position will include up to 10% travel. 

Benefits & Perks

  • We offer Firstup team members a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
  • Mental Health benefits with covered therapy and coaching.
  • 401(k) program to help you invest in your future.
  • Education & learning stipend to build your skills for the future of work.
  • Unlimited PTO to promote a healthy work-life blend.
  • Paid parental leave to support you and your family.
  • Work from home stipend to help you succeed in a remote environment.
  • Stock options support the core value that every employee is an owner.
  • Excellent opportunity for career advancement in a fast-paced environment.
  • Working with fun, hardworking, inspiring people who are committed to making a difference and much more!

Firstup expects the base salary for this role to be between $80,000-$150,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

Why Firstup?

Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome.

If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit.

We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally.

Firstup is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.

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