Sr Product Marketing Manager

Posted Oct 24

About Kueski

Founded in 2012 with the mission to improve the financial lives of people in Mexico, Kueski has grown to be one of the largest buy now, pay later (BNPL) and online consumer lending companies in Latin America. Kueski provides financial services to consumers and connects the Mexican economy through its innovative product ecosystem. This ecosystem consists of Kueski Pay, the company's BNPL product available online and in-store, and Kueski Personal Loans, a direct to consumer loan product.

The company is frequently recognized for its strong, diverse and inclusive company culture. In 2022, Kueski has been named one of the most ethical companies in Mexico by AMITAI, and one of the best companies for both young professionals and female talent in Mexico by EFY. The company has also been named to CB Insights’ Fintech 250 list.

Purpose

The main objective of a Sr Product Marketing Manager is to effectively position and promote Kueski products in the market to drive customer adoption, engagement, and revenue growth. This role plays a crucial role in bridging the gap between product management, marketing and sales, ensuring that the products meet the needs of the target audience and are positioned in a way that resonates with customers.

Key Responsibilities

  • Develop and execute comprehensive product marketing strategies for Kueski products, ensuring alignment with business goals and target audience
  • Collaborate closely with cross-functional teams, including product, sales, and marketing, to gather insights and ensure successful product launches
  • Conduct market research and competitive analysis to identify market trends, customer needs, and positioning opportunities for our products
  • Translate technical product features into clear, compelling, and customer-focused value propositions, messaging, and marketing collateral
  • Craft and manage product launch plans, including defining launch goals, target audiences, communication channels, and go-to-market tactics
  • Create and oversee the development of marketing materials, such as product guides, sales decks, website content, and other assets to support product launches and ongoing marketing efforts
  • Collaborate with the demand generation and acquisition teams to develop and execute effective lead generation campaigns, ensuring a seamless transition from awareness to consideration
  • Analyze market feedback, customer insights, and performance metrics to iterate on marketing strategies and improve product positioning
  • Develop and maintain a deep understanding of the fintech industry landscape, competitive products, and emerging trends to inform marketing strategies
  • Monitor and report on the performance of product marketing initiatives, including key metrics such as engagement, conversion rates, and customer feedback
  • Serve as a subject matter expert for our products, providing sales teams with the necessary training, product knowledge, and tools to drive successful sales

Position Requirements

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred)
  • 5+ years of proven experience as a Product Marketing Manager in the Fintech industry or related field
  • Strong understanding of fintech products, financial services, and industry regulations
  • Exceptional written and verbal communication skills, with the ability to create persuasive messaging and compelling content
  • Demonstrated ability to collaborate with cross-functional teams and drive alignment towards common goals
  • Analytical mindset with the ability to interpret data and market insights to make informed decisions
  • Proficiency in market research, competitive analysis, and customer segmentation
  • Experience with launching and promoting financial products to both B2B and B2C audiences
  • Knowledge of digital marketing tactics, lead generation strategies, and sales enablement
  • Familiarity with fintech trends, emerging technologies, and customer behaviors
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Location

  • This role is located in: MX Remote

You´ll love working at Kueski because: 

-We have a mission-driven culture focused on customer value, teamwork, humility, and integrity

-Everyone is expected to have role clarity, career growth, and a personal development plan. Feedback and recognition is embedded in our company processes, systems, and practices

-We ensure competitive salary, medical insurance, and wellbeing through ample and flexible time off as well as mental healthcare benefits. Everyone is an owner and eligible for competitive stock options with a company poised for success

-We´re committed to building an inclusive and diverse team and we know this leads to incredible work

Kueski: Where talent excellence improves Mexican lives

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