Sr. Product Marketing Manager
Job Summary:
The Sr. Product Marketing Manager plays a critical role in developing and executing marketing strategies to drive the success of our products in the market. This individual will collaborate cross-functionally with product management, sales, and other key stakeholders to understand market needs, differentiate our products, and effectively communicate their value to our target audience. The Product Marketing Manager will be responsible for crafting compelling messaging and positioning, developing go-to-market plans, creating sales enablement materials, and analyzing market trends to inform product strategy and positioning.
Key Responsibilities:
- Develop and execute go-to-market plans for new product launches and updates.
- Craft compelling product messaging and positioning that differentiates our offerings in the market.
- Create compelling content about product usage, tips and tricks and best practice
- Manage early access program for new features and create recurring online events with customers to get feedback
- Create sales enablement materials such as presentations, battle cards, and sales guides.
- Conduct market research to understand customer needs, competitive landscape, and industry trends.
- Collaborate with product management to inform product roadmap and prioritize features.
- Work closely with the marketing team to develop integrated marketing campaigns that drive awareness and demand.
- Analyze marketing and sales data to measure the effectiveness of marketing initiatives and optimize strategies.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business, or related field required.
- Experience running b2b marketing campaigns and/or managing demand generation budget
- 3+ years of experience in product marketing or related roles in the technology industry.
- Strong written and verbal communication skills.
- Ability to think strategically and translate complex concepts into simple, compelling messaging.
Benefits:
- Competitive salary and performance-based bonuses
- Work from Anywhere!
- Flexible PTO & Company Holidays
- Opportunity to earn equity
- Comprehensive benefits package, including health, dental, and retirement plan
- Opportunities for professional development and career growth
- A supportive and collaborative work environment
About Metadata
As an employee of the Metadata and an integral part of the greater company team, you will align with and be a champion of our Core Values which are authenticity, transparency, accountability, challenging the status quo, embracing diversity, having a growth mindset all while having fun and putting our people first! Our Core Values are the standards by which we conduct ourselves day in and day out, both internally and externally. We are on a mission to build not only the greatest product but also the best place to work!
Metadata is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees & contractors. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We encourage applicants of all backgrounds and experiences to join our diverse and talented team.