Sr. Product Marketing Manager

Posted Sep 5

About the Company:

Octave is a modern behavioral health practice creating a new standard for care delivery that’s both high-quality and accessible. With in-person and virtual clinics in multiple states, the company offers evidence-based individual, couples, and family therapy, while pioneering relationships with payers to make care more affordable through insurance. By raising the bar on how care is delivered and how providers are supported, we are building a sustainable system that values equity, affordability, and effectiveness.

About the Role:

As the Sr. Product Marketing Manager at Octave, you will play a pivotal role in connecting the dots between Brand and Growth teams under the marketing umbrella. Reporting into Marketing Leadership, your objective will be to effectively manage and execute the key projects across the marketing organization. This role should possess deep experience in stakeholder management, creative and brand process, customer insights, and growth channel tactics. Collaboration with product, design, content, agencies, paid channel experts, and business intelligence teams will be essential to identify growth opportunities across the business.

Responsibilities Include:

Strategic Leadership: Work closely with Marketing Leadership to develop and implement strategic marketing initiatives that align with business goals. Serve as a key advisor to the marketing leadership team on high-priority projects and initiatives.
Project Management: Lead cross-functional projects and ensure timely delivery of various projects including, but not limited to marketing campaigns, feature launch launches, new channel expansion, and other critical initiatives. Coordinate with teams across marketing, partnerships, creative, product, growth and care nav and providers to drive alignment and execution.
Brand Management and Oversight: Oversee all marketing communications, ensuring consistency in messaging and alignment with brand guidelines. Draft and edit key communications, including executive presentations, internal memos, and external announcements.
Market Research & Analysis: Conduct, coordinate and oversee market research to identify trends, consumer behaviors, and competitive dynamics. Use insights to refine marketing strategies and drive data-driven decision-making.
Strategic Messaging: Develop compelling messaging for initiatives and collateral across various parts of the marketing funnel that balance brand pillars and product positioning value props.
Stakeholder Manager: Act as the main point of contact for internal and external stakeholders across key initiatives, ensuring effective communication and collaboration across departments.
Performance Monitoring: Track and analyze the performance of marketing campaigns, providing regular updates to Marketing leadership and partners, and make recommendations for continuous improvement. Ensure all marketing activities are aligned with company objectives and deliver measurable results.
Operational Excellence: Identify opportunities to streamline marketing and creative operations and improve efficiency. Implement best practices for project management, budgeting, and resource allocation.

Preferred Qualifications:

Prefer 6+ years experience in integrated marketing campaigns across platforms including adtech and martech including GTM, Google Analytics, DSPs, Google media channels Meta, LinkedIn, Direct Mail, OOH, streaming/connected TV, audio, localized strategies etc.
Extensive experience with analytics tools, project and process management, stakeholder communication, and product positioning.
Previous exposure to healthcare or regulated industries is preferred; familiarity with HIPAA requirements and their implications for marketing activities.
Analytical Proficiency: Deep expertise in analytics tools such as Google Data Studio, Tableau, and/or Mixpanel with the ability to interpret and extract insights from multiple and complex data sources and effectively communicate those results across the organization.
Partner and Stakeholder Management: Experience in effectively managing and communicating with agency, consulting, freelance partners, and stakeholders to achieve marketing objectives.
Communication and Collaboration: Excellent interpersonal skills with a collaborative mindset, capable of sharing insights and working effectively within a team environment.
Proven Campaign Optimization: Define experiment learning agendas and optimize campaign set ups to drive meaningful insights and performance improvements.

Octave's Company Values:

The below values drive our day-to-day operations.

We’re human beings first. We operate with empathy and kindness – with our clients, with our collaborators, and with ourselves.
People deserve better than status quo. We’re willing to tackle the intractable problems, no matter how big, because someone should. We ask big questions, we craft big solutions, and we challenge ourselves and others to make it happen.
No bystanders. No stars. No tourists. Each person has been selected to be here, and with that comes a responsibility to bring your expertise, share your ideas, and help make this company better.
Partnership paves the path ahead. We don’t operate in a silo, internally or externally. To transform the system, we believe in working with others to create something bigger, better, and stronger.
Quality is crucial at scale. Quality is core to our business, and we refuse to sacrifice it as we grow.
Progress is a process. In the pursuit of progress, we iterate, reflect, learn, adjust – and always leave things better than we found them.
There are people behind every data point. We recognize that numbers tell only one part of the story, and we also do the work to understand impacts at the individual level.

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to frequently communicate with others through virtual meeting applications such as Zoom and Google Meet.
Must be able to observe and communicate information on company provided laptop.
Move up to 10 pounds on occasion.
Must be eligible to work in the United States without sponsorship now or in the future.

Compensation:

Octave is committed to pay equity. To maintain our commitment to pay equity, Octave will follow Pay Transparency regulations on all open job postings. Current Pay Transparency laws require companies to include a position's salary or hourly wage range (not including bonuses or equity-based compensation) in any internal or external job posting. This requirement extends to job postings published by a third party at an employer's request.

Octave will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Octave’s legal duty to furnish information.

Starting pay for qualified applicants will depend on a combination of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is set forth below and this range may be modified in the future.

The salary range for zone 1 (all states not in zone 2 or zone 3) is $132,100 - $153,100.

The salary range for zone 2 (CO, HI, MD, RI) is $145,300 - $156,900.

The salary range for zone 3 (AK, CA, CT, MA, NJ, NY, WA) is $154,00 - $164,000.

All zones are eligible for equity in the form of stock options.

Additionally, this position is eligible for the following benefits: company sponsored life insurance, disability and AD&D plans. Voluntary benefits such as 401k retirement, medical, dental, vision, FSA, HSA, dependent care and commuter/parking options are also available. Octave offers generous Paid Time Off as well as paid parental leave benefits.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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Application Instructions:

Please complete the following application. Please note that the U.S. Equal Opportunity Employment Information questions below are used for the purposes of EEOC reporting and are optional to complete. Octave is unable to change these questions and we acknowledge that many of the U.S. Equal Opportunity Employment Information questions are not inclusive or affirming of all aspects of cultural identity. Octave is committed to an inclusive workplace environment, and this information will not inform how we approach hiring or employment.