Sr. Product Marketing Manager - Solutions
About the role...
Are you a product marketer looking to make a huge impact at a high-growth company? Do you see how multifaceted and distributed application delivery is redefining the way the world’s largest enterprises think about their infrastructure and security requirements in a multi-cloud world? Do you clearly understand the force multiplier that is fueled when a company effectively scales through a strong network of partners?
HashiCorp is seeking a Senior Product Marketing Manager to lead our company-wide GTM strategy for System Integrators. This role will be a key part of our Solutions & Partner Product Marketing team and will own defining our strategy, messaging and core assets, enablement, and v-team performance management for execution with this partner community.
The ideal candidate will have familiarity with the exciting nature of cloud computing, particularly as it relates to infrastructure and security of applications. You would also be familiar with the System Integrator business model and key organizations as well as the customers we mutually serve to ensure messaging and assets that resonate and activities that result in pipeline and sales.
In this role you can expect to...
- Positioning and messaging — Develop and iterate product positioning and messaging that differentiates our products in the market, particularly in conjunction with key SI partners. Understand the user and customer journeys and align key messages to target audiences within those journeys.
- Solutions Go-To-Market strategy — Be the lead during go-to-marketing execution providing subject matter expertise for Solutions for specific industries and in collaboration with key SI v-team members.
- Ecosystem Subject Matter Expertise — Deep understanding of how HashiCorp products work within the SI partner ecosystem and how collectively provide the best solutions to our customers in their cloud journeys
- Content creation — Use your proven experience, technical expertise, and understanding of our target personas to create specific content to help customers learn about, select, and be advocates for your products.
- Field enablement – Orchestrate the communication of core value propositions to the global HashiCorp sales team and partner sales teams through tools and training that support the selling process. Work with the team to deliver content related to value propositions, competitive differentiators, and product-focused sales materials.
- Integrated Partner Launch – Document positioning and messaging and drive launch strategy for joint HashiCorp-partner offerings to reach revenue goals.
- Collaboration – Work with team members across Product Marketing, Corporate Marketing, World-Wide Marketing, R&D, and field teams to programs that drive demand around Industries and our partner programs. .
You may be a good fit for our team if you have...
- 5-8 years of software product marketing experience with at least 2 years of experience in a technical or field-facing role related to cloud, infrastructure, IT operations or networking.
- Technical subject matter expert in cloud and DevOps, with a strong understanding of the impact of cloud, distributed systems, core infrastructure, and DevOps approaches
- Bachelor’s Degree
- Some travel required
- Strong leadership skills
- Experience with enterprise open source software offerings and experience bringing them to market
- Deep customer focus and understanding
- Strong ability to analyze an idea and develop a plan to execute
- Excellent communicator
- Experienced in core marketing functions
- Excellent written and verbal communication skills
#LI-Remote
Colorado, California, Washington and New York City Applicants: To view base salary ranges for this role in your location and to learn more about which roles are eligible for bonus pay or commissions, please visit our Pay Transparency Calculator below. Individual pay within the range will be determined based on job related-factors such as skills, experience, and education or training. Information on our benefits can be found via the link below. Intern ranges can be found below.
- Pay Transparency Calculator: https://bit.ly/3B7gwql
- Benefits: https://www.hashicorp.com/careers/benefits
- Intern Ranges: https://bit.ly/3H2soha
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Life at HashiCorp
HashiCorp is driven by our people and our principles which have been the foundation of everything we do since the company was founded in 2012. Join us on our journey as we work to support the world's most innovative companies as they transition to cloud and multi-cloud infrastructure through simple yet powerful workflows and automation.
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About HashiCorp
At HashiCorp, we build the infrastructure that enables innovation. Our suite of multi-cloud infrastructure automation products are the underpinnings of the largest enterprises in the world, who rely on our solutions to provision, secure, connect, and run their critical applications to deliver crucial services, communications tools, and entertainment platforms to the world. We're building a once-in-a-generation infrastructure company with a unique approach rather than focusing on specific technologies, and we build products and solutions that support real-world workflows spanning the multiple cloud environments that nearly every organization worldwide is using today.
HashiCorp is proud to be an Equal Employment Opportunity employer. We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws. We also consider qualified applicants with arrest and conviction records consistent with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Ordinance, and other applicable state or local laws.
HashiCorp is committed to providing reasonable accommodations to qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please reach out to benefits@hashicorp.com
We comply with all laws and regulations set forth in the following posters:
Know Your Rights: Workplace Discrimination is Illegal
EEO is the Law Supplement
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