Sr. Strategist, Paid Social

Posted Apr 27

About Us:

Tens of millions of Americans are uninsured or underinsured. Henry makes long-term care for chronic conditions easy, accessible, and affordable no matter someone’s budget. Our customers often save $1,000+/ month compared to the traditional healthcare system. Enjoy the casual culture, remote-first workplace, and generous PTO/benefits!

Position Overview: We are seeking a highly experienced Sr. Strategist (Paid Social) to join our marketing team. In this role, you will assist in the development and execution of comprehensive social media strategies across multiple platforms. Your primary focus will be on driving brand awareness, engagement, and conversions through targeted and innovative advertising campaigns. The ideal candidate is a visionary thinker, adept at analyzing data to inform strategy, and passionate about staying ahead of the curve in the ever-evolving landscape of social media advertising.

Responsibilities:

  • Develop and implement advanced social media advertising strategies across platforms such as Facebook, Instagram, Reddit, Snapchat, X (Twitter), and TikTok, taking into account industry trends and best practices.
  • Collaborate with the marketing team in identifying campaign goals and objectives and develop highly targeted and impactful ad campaigns that align with overall marketing strategies.
  • Conduct in-depth analysis of creative, target audience demographics, behaviors, and interests to optimize ad targeting and reach, leveraging data-driven insights.
  • Oversee the entire lifecycle of social media ad campaigns, from conception to execution, ensuring campaigns are delivered on time and within budget while adhering to brand guidelines.
  • Continuously monitor and analyze campaign performance metrics, making strategic adjustments to optimize engagement, click-through rates, and conversions.
  • Stay abreast of emerging social media platforms, tools, and advertising techniques, and provide strategic recommendations for incorporating them into our advertising strategy.
  • Generate comprehensive reports on campaign performance, providing actionable insights and recommendations for future optimization and improvement.
  • Collaborate closely with the creative teams to develop compelling ad content and innovative creative assets that resonate with our target audience and align with our brand identity.

Qualifications:

  • 3+ years of proven experience in paid social media advertising, with a strong track record of developing and executing successful advertising campaigns.
  • Extensive knowledge of social media platforms, advertising features, and best practices.
  • Expertise in using social media advertising tools such as Meta Ads Manager, Reddit Ads Manager, and TikTok Ads Manager.
  • Advanced analytical skills with the ability to interpret complex data sets and derive actionable insights.
  • Strategic thinker with the ability to develop innovative advertising strategies that drive results and meet business objectives.
  • Excellent communication skills, with the ability to effectively work with and inspire cross-functional teams.
  • Highly organized with strong project management skills, capable of managing multiple campaigns and deadlines simultaneously.
  • Creative mindset with a keen eye for detail and a passion for delivering high-quality work.
  • Proven ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and requirements.

Company Offers:

  • Platinum PPO Healthcare + Vision & Dental (Henry covers 99% for employees and 50% for their qualified dependents).
  • 401k with matching contributions beginning your first day.
  • Unlimited PTO.
  • Full remote position with occasional travel.
  • Impactful rewarding work as part of a fast-growing brand helping thousands of people every day.

Based on experience, compensation for the Sr. Strategist, Paid Social is $85,000-$98,000 annual.

Equal Opportunity Statement:

Henry Meds is committed to promoting an inclusive work environment free of discrimination and harassment. We value a diverse and balanced team where everyone can belong.

#LI-BL1