US Field Marketing Manager

Posted Dec 3

Apply now for a career that puts wellbeing first!

GET TO KNOW US

Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy. 

THE OPPORTUNITY

We are hiring a FIELD MARKETING MANAGER to our DEMAND GENERATION team in US! 

As the Field Marketing Manager on our US Enterprise Demand Generation team, you will be responsible for driving acquisition and conversion of new leads, MQLs, and opportunities to generate and accelerate the US Enterprise Sales pipeline. You will partner closely with Sales and cross-functional Marketing teams to create and deliver strategic marketing programs including lead generation and deal acceleration through both online and offline initiatives. You will assess the market, audience, and unique content needed to reach our ideal customer profile.

To be successful in this role, this individual will work seamlessly with senior stakeholders Sales Development, Sales, Cross-Functional Marketing Teams, External Partners and Vendors. We are looking for an individual with experience in lead generation, digital marketing, field marketing, and high-touch executive events. This role requires the ability to think strategically, build relationships, problem solve, and a willingness to be hands-on with execution. Your role will have high visibility and be integral to the US Enterprise pipeline and revenue growth. 

YOUR IMPACT

  • Be responsible for reaching KPIs such as leads, MQLs, conversion, and Marketing-Sourced Revenue goals;
  • Measure and report against KPIs, using data driven mentality to measure success, make decisions, and identify areas of improvements to further refine strategy;
  • Develop marketing strategy to target HR professionals throughout the funnel and meet them where they are at industry and partner events, associations, etc.;
  • Identify opportunities for co-marketing partnerships with aligned audiences and goals;
  • Manage budget in most efficient way to maximize ROI through online and offline initiatives and channels;
  • Work closely with Sales Development and Sales to understand their goals and challenges to identify opportunities for collaboration and support;
  • Collaborate with cross-functional marketing teams, subject matter experts, and sales teams to integrate thought leadership and priority messaging into events—align with email marketing, organic and paid social to execute communication cross-channel pre, during, and post events;
  • Manage relationships internally with Marketing, Sales, Content Marketing, Product Marketing, PR, Organic Social, Paid Media, Email Marketing and externally with agencies, advisors, and partners;
  • Develop and manage a standardized event playbook to ensure consistent and successful event execution while educating and partnering with stakeholders;
  • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

  • A results-driven, experienced professional with 5+ years of experience in B2B Field Marketing with an emphasis on demand generation and event marketing;
  • You have the ability to strategically partner with various stakeholders and partners;
  • You have strong project/budget management and prioritization skills;
  • You have a data-driven mentality and approach to analyze and drive results;
  • Well versed in Salesforce/SF Marketing Cloud and Hubspot (knowledge of LiveStorm is a plus);
  • Proactive mindset with a willingness to test new channels and initiatives;
  • Willingness to travel for events and trade shows throughout the year.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in B2B Field Marketing and willingness to travel for events are mandatory requirements.

WHAT WE OFFER YOU

We want Gympassers to live healthier and happier lives, both in and out of work. That's why we have a comprehensive Total Rewards approach that encompasses benefits, compensation and personal growth opportunities within a high-performance, inclusive, and supportive environment. 

We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:

WELLNESS: health, dental, vision, and life insurance 

FLEXIBLE WORK: Choose when and where you work. For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

Our offices are in New York, LA, and Houston. You can work from any office or remotely based in New York, New Jersey, Connecticut, Pennsylvania, Massachusetts, North Carolina, Georgia, Florida, Missouri, New Hampshire, Texas, Tennessee, Illinois, Colorado, Utah, Washington, Wisconsin, California or Virginia. 

FLEXIBLE SCHEDULE: We understand that together, Gympassers and their leaders can make the best decisions for their own individual scopes. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

GYMPASS: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development. 

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page! 

Click here for descriptions of our Gympass US benefits!

And to get a glimpse of Life at Gympass… Follow us on Instagram @gympasscareers and LinkedIn!

Diversity, Equity, and Belonging at Gympass

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice. LI-REMOTE

See below for the annual base salary range for this role, which applies to New York, California, Colorado, Massachusetts and Washington. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.

Annual Base Salary Range

$76,610—$95,760 USD