User Acquisition Marketing Manager
About Huckleberry
Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
We combine Data, AI, and Behavioural Science to build products that are at the cutting edge of tech today.
The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.
We are rapidly growing and building new products to enable every family to thrive.
About the role
Huckleberry users are big fans and we have benefitted from their word-of-mouth. Now we are looking to grow our team with an experienced User Acquisition Manager to help spread the word and drive user growth. As a UA Manager, reporting to the Senior Manager of UA, you will be responsible for successfully executing user acquisition strategies while closely collaborating with cross-functional teams to reach company growth goals.
This is a 40-hour-per-week, 12-month, fully remote, 1099 contract position. The rate is between $45 and $60 per hour.
Responsibilities
- Analyze and optimize user acquisition and retargeting/remarketing campaign budgets across various channels, ensuring efficient allocation of resources to maximize campaign impact.
- Conduct thorough data analysis to identify trends, measure campaign performance, and optimize strategies for continuous improvement.
- Provide regular reporting of campaign results. Document results and learnings of tests.
- Manage creative production of assets to support paid campaigns and app store updates.
- Stay up-to-date with industry trends and best practices in user acquisition and mobile marketing.
Requirements
- 4+ years of experience in a performance marketing role.
- In-depth understanding and experience with major advertising platforms such as Google Ads, Meta Ads, and Apple Search Ads. Additional platforms and ad networks are a plus
- Experience working with an MMP (e.g., AppsFlyer)
- Knowledge of Apple’s SKAN and conversion schemas
- Strong analytical and reporting skills
- Excellent sense of accountability and ownership
- A blend of creative and analytical approaches to problem-solving
- Comfortable working within a fast-paced environment and taking on projects outside the normal scope of user acquisition
- Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment
- Comfortable working remotely
- Experience working in a vertical that caters to parents of young children is a plus
Compensation
- Hourly Rate $45 - $60 per hour, dependent on experience
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.