VP, Marketing

Posted Mar 28

We’re on a mission to help people build products that their users love

Product School is the global leader in product training with a community of over two million product professionals.

Our certifications are taught live online by Product Leaders from the best Silicon Valley companies such as Google, Meta, Netflix, Airbnb and Amazon. 

Apart from providing training, we host  ProductCon, the world's largest product conference held annually in San Francisco, New York, and London.

Joining Product School means…

…you’re coming aboard at an exciting time: we have established an incredible product with a strong product-market fit that is beloved by customers, (check out our reviews on Course Report, Yelp, and Quora). We need you to help supercharge our momentum to accelerate our growth.  

Product School fast facts…

  • We are scaling fast, and bolstered by Series A funding from Leeds Illuminate 
  • We are acutely focused on our growing Enterprise business unit, and our Consumer business unit (Admissions) is incredibly stable
  • We are a dynamic global team that works fully remotely across Mexico, Spain, and the US
  • We come together online and in-person for events and team-building
  • We are a profitable business 

The Role:

We are seeking a dynamic and visionary marketing leader to join our team as the Vice President of Marketing. This key role focuses on generating pipeline for the organization with a primary emphasis on large enterprises generating $2 billion in revenue. Reporting to the CEO, the ideal candidate will bring a proven track record of success in demand generation, analytics-driven decision-making, and a deep understanding of product-led growth motions. This person will be managing a team of 10+ marketers across website, SEO, content, and paid media.

What you’ll do: 

  • Generate revenue by creating a best-in-class growth engine.
  • Put in place data-driven experimentation and iteration cadence to hone growth best practices.
  • Build a scalable end-to-end funnel leveraging successful bottoms up / product led growth go to market approach that drives enterprise deals.
  • Develop and execute ABM strategies targeting larger enterprises to generate high-value deals.
  • Drive engagement and renewals through effective campaign planning and execution.
  • Own and optimize the budget for paid acquisition efforts.
  • Scale SEO and content marketing to drive organic growth.
  • Lead demand generation efforts, ensuring a steady flow of high-quality leads.
  • Optimize the website to maximize conversion rates and overall revenue growth.

This role could be a good fit for you if:  

  • You have 10+ years experience in a senior marketing leadership role driving revenue growth.
  • You have proven experience in B2B demand generation, specifically targeting large enterprises with annual revenues of at least 2 billion.
  • You are analytical, with the ability to tie marketing metrics to overall revenue growth.
  • You are experienced with product-led growth motions.
  • You have previous ownership of paid acquisition budgets and successful account-based marketing campaigns.
  • You are data-driven, with the ability to derive actionable insights from marketing analytics.
  • You are scrappy and tech-savvy with a hands-on, roll-up-your-sleeves mentality.
  • You own marketing operations end to end, utilizing tools like marketo for efficiency and optimization.

The perks:

  • Remote First - our team works remotely across multiple countries and time zones
  • Medical, Dental, and Vision Coverage in the US - support for additional coverage is available in Spain 
  • Company Team Offsites and Coworking - we believe that remote-first doesn’t mean remote-only
  • Free Product School Course Offerings - we offer a range of courses and certifications worth $10,000 that we readily encourage our employees to explore
  • Monthly Internet Reimbursement - we support our team, wherever they’re working from

We require that candidates be located in the country/countries specified. We are unable to hire outside of the country/countries specified or provide or take over sponsorship at this point in time. Applicants MUST be authorized to work in the listed country of hire without sponsorship.  

EEOC

At Product School, we don't just accept differences--we embrace, support, and celebrate the things that make each of us unique and benefit our employees, services, and community. We’re proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.