VP of Product, Ads
Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. Our mission is to bring community, belonging, and empowerment to everyone in the world. Reddit users submit, vote, and comment on content, stories, and discussions about the topics they care about the most. From pets to parenting, with over 100,000 active communities and over 70 million daily active users, it is home to the most open and authentic conversations on the internet. For more information, visit redditinc.com.
The Reddit Ads team is seeking a Vice President who will lead our Ads product management organization. You will own and drive the product strategy, execution & team-building for this organization that is the core of our company’s monetization engine. This role reports to our EVP of Ads Monetization and is a part of the executive team at Reddit. As an executive at Reddit, you will have significant influence and responsibility in shaping Reddit’s overall monetization & company-building strategy.
Responsibilities
- Directly responsible for all Ads product management teams, spanning multiple areas including advertiser experience, ad formats, marketplace & optimizations, API, brand suitability, targeting & measurement. Responsible for hiring, retaining & grooming world-class product managers and leaders
- Drive great customer outcomes & revenue growth by owning the end-to-end product strategy & roadmap for our full-funnel, multi-objective Ads product suite. Achieve this by leveraging Reddit’s position as a leader in contextual and interest-based advertising and our unique proposition of bringing together communities and brands
- Be a champion for building differentiated/Reddit-unique products, ruthlessly automating operational processes related to our Ads platform and ROI-driven performance advertising
- Closely partner with the Ads engineering team for roadmap execution and to influence the Ads technology roadmap & platform. Partner with the Consumer product team to unlock synergies between the Consumer & Ads products. Closely partner with the Product Marketing teams to understand customer needs and take world-class products successfully to market
- Thought & action partner for other Ads cross-functional teams (Product Marketing, Sales, Ad Ops, BD, etc.) on our Ads business strategy
- As an executive at Reddit, influence Reddit’s overall company-building vision & strategy
Required Qualifications
- 10+ years of PM leadership or equivalent experience in an internet-based services/SaaS environment
- Proven experience in building & running high-performing, diverse & inclusive teams that work well across multiple locations, time zones and with remote employees
- Proven experience in hiring & managing multiple principal-level ICs, senior managers & directors
- Strong established domain knowledge and expertise in digital advertising
- Excellent interpersonal skills, ability to manage, mentor and motivate a team, as well as align a diverse set of stakeholders towards a common goal
- A “can do / no excuses” mindset for winning with resource constraints
- Exceptional analytical and problem-solving skills
- Experience working with Executive-level leadership
- Foundational understanding of ML modeling and ML systems. Background in building & leading ML-driven products
Preferred Qualifications
- Experience designing, building & commercializing differentiated, category-defining products. Experience with successful “0 to 1” journeys through product-market fit
- Leadership of PM teams of 20+ product managers
- Experience building an Ads platform that successfully serves medium & small performance advertisers, in addition to brand advertisers
- Strong academic background in CS or a related field (MS/PhD)
#LI-SP1
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