VP of Product

Posted Feb 1

Hi! It's SplitMetrics, a remote-first team of experts building the future of mobile marketing. Top app developers turn to us for intelligent data-driven solutions designed for Apple Search Ads scale, A/B testing, and market insights. 

Why SplitMetrics? 

  • For almost 9 years, we've been at the forefront of mobile marketing industry, providing an ecosystem of market-leading technologies.
  • An Apple Search Ads Partner, SplitMetrics is the 1st company to build the Apple Search Ads management platform. 
  • Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
  • Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
  • Acquired App Radar in 2023 to extend our product capabilities and expand market share.
  • Integrated AI into our strategic approach.
  • Effectively collaborate across 20+ countries with a remote-first and supportive culture.

About the role:

SplitMetrics is growing strongly and we are in search of a strategic VP of Product to lead our product team and take our MarTech product portfolio to the next level. As the VP of Product at SplitMetrics, you will be the final line of accountability in the product organization, owning the product vision, strategy, and roadmap for the products. The role reports to the CEO, and will work closely with various stakeholders on the executive leadership team.

As the VP of Product, you will collaborate with a talented group of product managers and designers:

  • Team of 8 product experts, all operating at the middle+ and senior level. 
  • Cross-functional squads with quarterly OKRs, aligned with the business goals.
  • Squads deliver independently increasing expertise in the product streams.

This is a unique opportunity to join a forward-thinking company and make a significant impact on our continued success.

Why the role is open? 

  • Fueling Growth: We're set for rapid expansion and need a VP of Product to lead the charge.
  • Product Transformation: Empower our sales-led motion with a new product-led approach; your expertise will drive this change.
  • Market Domination: Targeting a 15% market share in mobile marketing; your strategy will make it happen.
  • Ecosystem Building: Combine our products into a powerful ecosystem with a seamless experience for the customers. 
  • Strategic Impact: Directly shape acquisition, activation, retention, pricing, and cross-sell/up-sell efforts.

What you’ll be doing:

  • Long-Term Roadmap Development: Lay down a clear, strategic roadmap for future product development and innovation aligned with the company's growth objectives and market trends.

  • Market Expansion and Monetization: Lead initiatives to identify and activate new market segments in alignment with the company's strategic goals.
  • Process Optimization: Streamline processes and workflows within the product management and design teams for increased efficiency.
  • Team Leadership: Achieve alignment within the product squad and between squads. Create a clear understanding within their area about what we are building and why. 
  • Team Development: Involve in recruiting efforts and play a strong role in the development of the team. Establish a culture of continuous learning and improvement within the team, with noticeable growth in team skills and capabilities.
  • Cross-Functional Collaboration: Articulate and evangelize product area’s vision and strategy to the executive teams, evangelize investment in new and existing product areas, and drive teams to achieve shared objectives.
  • Metrics-Driven Decision Making: Use data-driven insights to make informed decisions and continually optimize products for better performance.
  • Market Research and Analysis: Conduct market research and analysis to identify new opportunities and challenges.

About you:

  • 10+ years of experience in building B2B SaaS products for Mid and Enterprise markets. Proven experience in launching new or transforming existing B2B SaaS products. 
  • An additional advantage would be having experience in the marketing industry.
  • Strategic but not only - ready to get your hands dirty to make sure products stay on target. Hands-on attitude, someone who talks with customers.
  • The heart of the company, someone who brings together different teams to achieve business goals, fosters transparent communication, and maintains a positive attitude. 
  • Experience in leadership and proven "Manager of managers" experience with the ability to optimize team performance, and ensure their growth.
  • Experience in formulating, communicating, and executing different product strategies, including core product strategy, Product-Market Fit (PMF) expansion strategy, growth and monetization strategy.
  • Proficient in constructing, overseeing, and refining critical phases of the user experience journey including activation, retention, and expansion.
  • Seasoned in customer development techniques and market research methodologies.
  • Exceptional verbal/written communication skills in remote/distributed environments
  • Fluent writing and oral communication in English (C1+)

What is there for you?

  • Time Off: Vacation and public holidays following your country's regulations. Additional 6 PTOs annually for personal rejuvenation.

  • Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
  • Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
  • Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
  • Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
  • Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
  • Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

  • Move Fast

  • Get Sh*t Done
  • Build Together
  • Strive for Transparency
  • Own What You Do
  • Learn + Share = Excel