VP, Product
At Bitly, we believe in the power of the link or scan - to start a conversation, build a relationship or grow a business. Our mission is to turn every interaction into a catalyst for connections. It’s what motivates us to help people share, promote and engage everywhere on the Internet. We do this by being relentlessly product-focused, fostering the free-flowing exchange of ideas, and inspiring people around the world to dream up new ways of using Bitly.
The Role
As the Vice President of Product at Bitly, you will lead the product team in all aspects of product development and management. From conceptualization through planning, development, testing, and market launch, you will be responsible for ensuring the success of our products. Reporting directly to the Chief Product & Technology Officer, you will play a pivotal role in driving innovation, enhancing user engagement, and maximizing revenue growth. You will lead a team of product directors and product managers and collaborate cross-functionally to drive key business outcomes and revenue goals. The ideal candidate is someone who is passionate about product innovation and ready to shape the direction of our products across all stages of the customer lifecycle.
What You'll Do
- Develop and execute a comprehensive product strategy that aligns with the company's vision and objectives
- Interpret & translate data analytics and user insights to set & track key performance metrics, identify trends, and make data-driven decisions to optimize for business goals- this includes forecasting key performance indicators and aligning with Bitly’s operational plan
- Provide leadership to help teams define and prioritize the product roadmap based on market research, user feedback, and business goals
- Collaborate with cross-functional teams including go-to-market & other engineering, product, and design teams to align product strategy with overall business objectives
- Champion user-centric design principles and best practices to deliver an intuitive and engaging content experience for our users
- Lead the development of new products from ideation to launch, collaborating with cross-functional teams to define requirements, prioritize features, and drive execution
- Identify and evaluate strategic partnerships and integrations that enhance the value proposition of our content platform and expand our reach
- Develop strategies to improve customer retention and satisfaction, including gathering feedback, addressing customer needs, and enhancing product usability
- Stay up-to-date with industry trends, competitive landscape, and emerging technologies to identify growth opportunities and maintain Bitly's competitive edge
- Lead teams to execute against a strategy to operationalize the self-service user journey
Who You Are
- 7-10 years experience in a combination of product & product leadership roles, working for a product led SaaS company
- Strong leadership and team-building skills and experience, with the ability to inspire and motivate cross-functional teams to achieve ambitious goals
- Experience with agile development methodologies and product management tools
- Startup to scale up stage experience preferred
- Demonstrated track record of developing product strategies and owning key business outcomes
- Deep knowledge of data analysis, user segmentation, and experimentation methodologies
- Excellent leadership and team management skills, with a track record of building and developing high-performing and highly engaged teams
- Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders at all levels of the organization
- Understanding of product led SaaS businesses and strategy; experience with mergers and acquisitions preferred
- Breadth of skills, with the ability to move between strategic planning and ideation, as well as hands-on execution
- Makes high-stakes, difficult decisions that align with organizational values and ethics
US Employee Benefits
Your benefits start on Day 1!
Health & Wellbeing
- Inclusive health, dental, and vision plans built to support diverse lifestyles
- Employer contribution to HSA plans
- Generous paid parental leave
- Enhanced support for reproductive health, family planning, and new parents
- Robust mental health support and Employee Assistance Program (EAP) with confidential counseling services
- Comprehensive well-being benefits including reimbursement program
- Flexible PTO policy and company breaks - At Bitly, we believe rest and relaxation are essential for rejuvenating the creative spirit that sets us apart
Inclusion & Belonging
- Impactful connections and community building through our Employee Resource Groups
- Global DEI programming
- Company-sponsored events to connect Bitizens together
Financial
- 401k with up to 4% employer match, access to financial professionals to offer our employees the opportunity to plan for a strong financial future well beyond their working years
- Company Stock Options
- Life, Short-term Disability and Long-term Disability options
- Flexible workspace support provided, including home office, cell phone and WiFi service reimbursement
- Coworking reimbursement for eligible employees
- Voluntary Benefits: Pet Insurance, LegalShield, IDShield, Hospitalization, and Accident coverages
- Reimbursement for professional development
Eligibility & Closing
US applicants must be currently authorized to work in the United States on a full-time basis.
*** Must live in or be willing to relocate to one of the following states to be eligible for hire: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Louisiana, Massachusetts, Michigan, Minnesota, New York, New Jersey, North Carolina, Pennsylvania, Texas, Vermont, Virginia, Washington ***
If you are based in California, we encourage you to read this important information for California residents linked here. (https://bitly.is/CPRACandidates)
#LI-AH1 #LI-Remote
Compensation
The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs.
Base Salary Range
$257,040—$353,430 USD
Our Values
- Be a Catalyst. As an innovative technology company, we build our products to be a catalyst for connection and encourage our team to be catalysts for meaningful impact both at work and in the world
- Take Ownership. In our highly collaborative culture, Individual accountability is critical. We depend on each other to solve our customers' most challenging problems and celebrate the wins together
- Champion Diversity, Equity & Inclusion. Our product connects people of all backgrounds and abilities. And our company is built on the belief that our differences make us better and that everyone deserves the opportunity in which to thrive
- Show Integrity. We don’t cut corners. We don’t look for the easy way out. We approach every day with a shared mindset - let’s do the right thing, even if it’s the harder thing
- Have Fun. Whether your time is here is as short as a Bitly link or as long as the links your grandma sends you, we want your experience at Bitly to be fun and memorable. We hope the connections you make here last a lifetime
In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Bitly also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Bitly.