Fanatics
Fanatics, the market leader for licensed sports merchandise, offers the largest assortment of fan gear via its Fanatics, FansEdge, Kitbag and Majestic brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-faceted, technology-driven company, Fanatics operates more than 300 online and offline stores for the biggest brands in sports, including the e-commerce business for major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties across the globe, allowing fans to experience a seamless shopping experience across online, mobile and physical store locations.
The company’s capabilities include multichannel-integrated team retail across all leagues and major events such as the Kentucky Derby, Ryder Cup and NHL’s Winter Classic; an industry-leading tech, data and mobile platform; international capabilities that provide a global sports retail platform; and an in-house merchandise division that is a licensed partner of all the major sports leagues and helps fans express passion through a broad range of styles, designs and jerseys created under both the Fanatics and Majestic brands. Fanatics’ vertical manufacturing engine is built for the on-demand economy and brings much-needed agility to the industry, better servicing today’s passionate sports fans and their growing real-time expectations with more unique and innovative products readily available across retail channels.